Analytics for a lot of companies is an unknown, a nice to have but not a must have. When we think about data, we know that it’s important and we know that it can have applications for decision making, we’ve been told this through business forums, seminars and sales emails plenty enough. However, if you’ve ever considered actually getting started with it, you may or may not be aware of the lengthy list of requirements for staff, licensing fees and hardware in addition to onboarding times that are… Less than desirable.
Let’s take that onboarding time for example, you may have heard of the most popular business intelligence tools such as Google Data Studio, Tableau and Power BI. Tableau itself has a staggering average onboarding time of around 18-24 months and Power BI boasts somewhere in the range of a few weeks to a few months.
There’s no way around it! With typical platforms you’re going to need a data analyst as during this time period, work will need to be done to build custom connections between each individual data source and your data platform of choice, additionally, every time you want to know the answer to a question such as “How did our last month’s inbound compare with this one?”, your analyst is then going to have to bring all that data together, for example, from Google, website, social media etc. Build a visualization for management reporting and only then can the actual analysis start.
Business intelligence doesn’t have to be a hassle to take on, it doesn’t even have to take more than a couple of weeks. In fact, BisLenz is a service that has an average onboarding time for even larger companies of around 2-4 days if you can believe it. The design philosophy behind BisLenz has always been that even someone who has never had any exposure to marketing or data analytics can take full control of their data and properly understand the successes and failures at each touchpoint of the customer journey. This typically translates into the average manager, executive or even small store owner being able to learn the system within a few uses.
BisLenz works by negating the need for a data analyst to ask questions about your business and visualizes your data in pre-built data dashboards for a fraction of the cost, so why not consider a free trial and see for yourself how easy it is to take on and feel confident knowing that your business decisions are backed by facts.