Customer Experience Suite
Voice of Customer Toolkit
Customer Journey View
Marketing Performance Summary
Travel Experience Suite
“Listen to your customers in various touchpoints throughout the customer journey and learn from them“
You need data to know how your brand is reaching your customers and how they engage with it. For better reach you must analyze your marketing performance and see if you have done the right things. To understand your customers’ true feelings, likes and dislikes, you must provide easy ways to give feedback and tools to analyze the contents.
Customer Experience is much more than just NPS survey once or twice a year. You should understand how customers navigate along the customer journey and how they feel in each touchpoint. Where you succeed and where can you do better?
The more you customers give feedback – the easier it is for you to develop your business. However, most customers never speak out because they feel it’s too complicated and it won’t make a difference. They simply take their business elsewhere.
Businesses need easy tools to listen to their customer, to process and analyze the feedback and most important of all, they need to act upon it. And this should be done continuously, every day of every week.
Bislenz provides a set of tools to reach out to customers. Surveys are planned to cover different touchpoints throughout the customer journey. Surveys utilize global standard methodologies such as Net Promoter Score and Customer Effort Score. Those two combined gives you a unique insight into customer experience.
We use AI tools to cope with huge amount of data, analyzing and categorizing your business’ feedback. This saves time for planning future activities for better customer satisfaction.
Analytic tools, such as Google Analytics, tells you what your customers were doing in your website. However, you don’t know what happened before that and what happens next. You do have that data as well, but it is hidden in numerous systems and platforms. Putting together a summary of all these takes enormous amount of time and effort.
Bislenz brings different data sources together and provides a single Customer Journey View. You can see how you reach your customers in different social media and marketing channels, how this converts into website visitors and finally buying customers. You can also see what feedback they give and how they share their experiences in different channels.
Note that Google Analytics can be poor at reporting accurate ecommerce sales figures. This is why we have built direct integrations to several ecommerce and booking systems to provide you with numbers you can trust.
Effective digital marketing campaigns include several different channels such as social media, search engine and display marketing. Managing campaign results can be difficult, because the data is spread to numerous independent social media and advertising platforms.
Bislenz brings all digital marketing channels together. It provides the facts in numbers: reach, clicks, conversions and money spent. You can also see the data in a visual timeline making it easy to understand what happened in a certain period of time across multiple channels.
Travel Experience Suite is specifically designed for travel and tourism industry, DMOs and travel companies. Understanding customer behavior and your own performance is key to succeed in the tourism field.
Bislenz main modules serve also the needs of travel and tourism companies. They need to understand the customer journey, what makes their marketing effective and what their customers think and feel about the experiences. Key software for many travel organization is their booking system. Bislenz is integrated into many of them, including Bokun.
There is also a lot of global travel data available that is used for benchmarking and estimating global demand. This data is organized in a travel specific Bislenz module Market Data.
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