Ecommerce funnel and the customer journey with Korttipiste

Suomen Korttipiste is known as the traditional postcard wholesaler and reseller in Finland. Although it has a long and glorious history, it has adapted to current market trends and developments by actively selling products online.

While the business landscape can change rapidly, the legacy systems remain slower. The Shopify e-commerce platform, which utilizes state-of-the-art technology, plays a significant role. However, a major portion of the business operates on another ERP platform that lacks real-time integration with online consumer sales.

The management’s desire was to consolidate all sales data into a single platform, gain insights into digital marketing performance, and enhance their understanding of customer behavior. BisLenz effectively addressed these needs.

Since the old ERP platform lacks an integration interface, critical sales data is manually added each month, whereas BisLenz seamlessly integrates with the Shopify platform, automatically aggregating sales figures.

Additionally, BisLenz integrates with various digital marketing and social media platforms, providing a unified view of brand reach across channels. It combines both sales channels into integrated reports, illustrating their performance. The Customer Journey view reveals how marketing channels contribute to website conversions and subsequent sales.

Overall, BisLenz serves as a valuable tool for management reporting and enables the online team to monitor daily performance effectively.

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Aki Hankaniemi

Aki Hankaniemi

aki.hankaniemi(at)tridea.fi, +358407259479
Aki Hankaniemi

Aki Hankaniemi

aki.hankaniemi(at)tridea.fi, +358407259479