The Executive Summary is a key feature of BisLenz business analytics, combining your most important KPIs into one powerful, easy-to-read executive dashboard. With this tool, company leaders gain real-time insights into business performance – without the need for time-consuming manual reporting across multiple systems. This streamlines reporting, saves valuable time, and reduces the risk of errors.
The dashboard provides a comprehensive view of core metrics across sales, marketing, customer service, and customer experience. Built-in historical comparisons make it simple to spot trends, monitor changes, and track performance over time. This allows decision-makers to focus on data-driven decisions instead of collecting and consolidating data.
Typical KPIs included in the executive dashboard are: total sales (€), revenue growth (%), conversion rate (%), customer satisfaction (NPS/CSAT), average customer service response time, website traffic, and new customer acquisition. With these insights, leadership can instantly see whether the business is moving in the right direction.
The Executive Summary is fully customizable to fit your organization’s needs. It can be tailored to prioritize financial KPIs, different stages of the customer journey, or specific customer experience metrics. The dashboard can also be securely shared with stakeholders such as the board or key business partners – all without creating separate reports.
By leveraging BisLenz’s Executive Summary, your organization gains a centralized reporting solution that enhances visibility, improves agility, and supports smarter business decisions.
The Sales module in BisLenz provides a clear, data-driven view of your entire sales pipeline – from prospects and proposals to closed deals. With intuitive dashboards, you can monitor sales opportunities, product sales volumes, and channel performance, making it easy to identify growth drivers and improvement areas.
BisLenz integrates seamlessly with leading CRM platforms (e.g., Pipedrive, Salesforce, HubSpot) and eCommerce systems (e.g., Shopify, WooCommerce), bringing real-time sales data directly into your reporting environment. This eliminates manual data handling and ensures that decisions are always based on up-to-date, accurate information.
Key sales performance KPIs include total sales, average order value, number of new customers, pipeline conversion rate, number of proposals, sales cycle length (in days), win rate, and share of recurring orders. With these insights, both leadership and sales teams can track progress toward their targets and respond quickly to changes.
When sales data is combined with marketing and customer experience insights, you can identify which campaigns truly drive conversions and how customers perceive the buying process. This holistic view helps uncover the real factors behind business growth and success.
By using BisLenz’s Sales module, your organization gains a centralized sales analytics solution that improves visibility, enhances agility, and supports data-driven sales strategies.
The Marketing module in BisLenz unifies all your marketing channels into one clear dashboard, providing a comprehensive view of campaign performance and customer journey insights. With this tool, you can see where your website visitors are coming from, which channels deliver the highest conversions, and how the customer journey progresses across different stages. This enables data-driven marketing optimization rather than guesswork.
BisLenz integrates seamlessly with leading platforms such as Google Analytics, Google Ads, LinkedIn, Meta (Facebook/Instagram), TikTok, and YouTube. Email marketing and newsletter results can also be tracked via tools like LianaMailer, Mailchimp, or similar services, bringing your entire digital marketing ecosystem into one centralized view.
Common marketing KPIs include website traffic, click-through rate (CTR), number of leads, cost per lead (CPL), customer acquisition cost (CAC), email open and click rates, and return on ad spend (ROAS). These metrics help evaluate marketing performance holistically.
With customer journey tracking presented on a timeline, you can clearly see which touchpoints have the greatest impact on purchasing decisions. This insight is especially valuable when you want to allocate your marketing budget more effectively and maximize ROI.
By using BisLenz’s Marketing module, your organization gains a powerful marketing analytics solution that drives better visibility, smarter spending, and more impactful campaigns.
The Customer Service module in BisLenz consolidates all primary support channels – including phone, email (ticketing), and chat – into a single, unified dashboard. This provides your entire organization with a real-time overview of service performance: how quickly customers receive responses, how efficiently cases are resolved, and how workloads are distributed across teams.
With precise measurement in place, you can instantly detect anomalies and address them before they escalate into bigger problems. For example, rising queue lengths, increasing resolution times, or ticket bottlenecks for specific teams are clearly visible in the dashboards. This empowers leadership to allocate resources more effectively and manage daily operations with a data-driven approach.
Key customer service KPIs include first response time, total resolution time, number of resolved tickets and calls, SLA compliance, average waiting times, and agent workload distribution. These metrics help assess both the performance of individual service channels and the overall customer support operation.
By turning customer service reporting from a reactive tracking tool into a proactive management resource, BisLenz ensures that leadership and teams always have a clear and actionable overview.
The Customer Experience module in BisLenz consolidates feedback and experiences from multiple channels, giving your organization a complete view of customer satisfaction and improvement opportunities.
BisLenz provides a fully integrated customer experience measurement solution, allowing you to manage the entire feedback process in one system – from collection to analysis. If needed, data can also be imported from other survey platforms.
Surveys can be distributed via email, SMS, website forms, or social media, ensuring feedback is collected timely and effortlessly.
Key customer experience KPIs include Net Promoter Score (NPS), Customer Effort Score (CES), Customer Satisfaction Score (CSAT), average Google review rating, number of open-ended comments, ratio of positive vs. negative feedback, and frequency of recurring themes identified through AI analysis. These metrics provide actionable insights at a glance.
BisLenz leverages AI-powered text analytics to identify recurring themes, trends, and sentiment within feedback, helping organizations save time and uncover key areas for improvement – even in large datasets.
When customer experience insights are combined with sales and customer service data, businesses can better understand which factors drive satisfaction and what builds long-lasting customer relationships.
